Activia wanted a modern update to their site. This redesign helped focus on probiotics and gut health while still keeping the science approachable and the overall experience inviting.
Re-styled
This was the first Activia website to deviate from its global brand styleguide. I selected new typefaces, adapted the colour palette, and developed a new illustration style to make the new site bold yet friendly. (When the site launched, the US Activia marketing team asked how they could get a site upgrade).
Delicious
While Activia is a science-backed probiotic yogurt, it also delicious and comes an enormous variety of flavours. I wanted the product pages to look mouth-watering so I created bold fruity patterns for each yogurt.
Gut health
New articles were written and designed to feel like a healthy living blog (instead of a science journal) with small digestible* blocks of text peppered with images throughout. *Pun intended
Banners
The new styleguide was also applied to banner ads, for a more unified digital ecosystem.
Look at something else
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